In This Issue
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Tell us what you think! Trade Shows vs. Social Media or Both?
Click here to take the survey and we'll share the results in the next newsletter and on the FirstBest Agent-Carrier Connection. |
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Meet us at NCCI:
NCCI Annual Issues Symposium - May 6-7 in Orlando. Meet us at the premier workers compensation event for a delicious hot breakfast on Thursday, May 6th, at 7:00 a.m. before the conference keynote. Contact us today to reserve your seat.
Join us for a live roundtable: FirstBest and AM Best partner to present thought leadership live webcast on March 17th.
Read More »
The Agent-Carrier Connection:
Bringing insurance news to your desktop.
Learn More »
Insurance Exchange:
LexisNexis Selects FirstBest to Power Insurance Exchange
Read More »
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With all the social media buzz, we've looked closely at how its value compares with our traditional outreach programs, such as trade shows.
The value of face-to-face opportunities with our customers and colleagues at conferences remains important to us. However, the recession has led to decreased revenues for many in the sector and we imagine that your travel budgets and attendance - have also been impacted. As a bright spot though, some trade show managers are expecting modest growth in 2010, as reported in a recent Tradeshow Week article. Likewise, the industry is seeing carrier forecasts improving for the coming year.
How about a hybrid physical and virtual model? Kipp Bodnar, a social media writer, blogs about trade show value but recommends that companies integrate them with social media to drive even more return on their investments. For example, with tools like Facebook SMS, you can keep attendees informed very efficiently of your company's receptions, special events, presentations, demos, and other activities at trade shows with a few mouse clicks.
We'd love to hear what your organization thinks about social media vs. trade shows and how you'd prefer to interact with folks like us. Please take a minute to answer our eight-question survey. We'll share the results on the Agent-Carrier Connection next month.
For those of you traveling to conferences this year, please come by and say hello to us at these events:
- NCCI AIS 2010, May 5-7, Orlando, Florida
- AASCIF 2010, July 25-28, Lexington, Kentucky
- PCI Technology Conference, October 3-6, San Antonio, Texas
Best regards,
Meira Primes,
VP of Marketing
FirstBest Systems
Recommended Reading
Please also check out daily insurance industry news on the FirstBest Agent-Carrier Connection.
Insurers Get Tips On How To Use Social Media
National Underwriter
Social media outlets are a new marketing channel that insurers need to take advantage of, even though marketers are struggling to find out how best to leverage the new services in their favor, according to Mintel Corporation. Read more »
Four Technology Solutions That Sizzle
Insurance & Technology
Insurers have been dipping their toes in social networking for several years. But it no longer is enough merely to have a presence on a social networking site. Read more »
Jobs, Growth Expected as Insurers Foresee Higher Revenues
Business Insurance
Nearly half of the insurers participating in a recent insurance industry labor market study indicate they plan to add employees in 2010, largely to address anticipated business growth. Read more »
Carriers Target Ease of Use, STP to Win Agents' Hearts and Minds
Insurance & Technology
Carriers increasingly are targeting ease of use to win agents' hearts and minds, while also bringing them closer to true straight-through processing (STP). Read more »
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213 Burlington Rd. | Bedford | MA | 01730 | USA
www.firstbest.com
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